Understanding households’ investment behaviour

In the CHEETAH project, the micro level investigation concerns households (see project overview here). A large survey of 200 households each in eight EU member states will provide deeper insights into households’ responses to various energy efficiency policy measures.

The energy used by households depends (beside the households’ energy consumption patterns) on the decisions that households make when purchasing energy-related technologies ranging from lightbulbs over household appliances to building retrofits. When deciding about an energy-related purchase, one typically faces the trade-off between paying a higher purchase price now and saving money on the energy bill in the future. Various policy measures are in place in order to raise consumers´ awareness of energy cost savings, to increase accesibility of capital and to direct choices towards more efficient technologies.

CHEETAH will explore how households respond to energy efficiency policies, accounting for differences in household characteristic, technology characteristics and countries. CHEETAH will conduct representative household surveys in eight EU Member States. Policy responses will be elicited using choice experiments. Relying on the survey data, econometric methods will be employed to estimate the influence of policy on energy efficiency technology adoption.