5 key policy take aways from CHEEETAH’s micro- and meso level analysis

The CHEETAH project has analysed the policy implications and opportunities from the choice expereiment, 18 000-household survey carried out in eight countries. There are several interesting findings and implications for policy makers and programme implementers. The findings take the difference of various household segments into account.

  1. Labelling schemes are more effective for customers with a higher energy literacy.
    -> Raising the level of energy literacy via education and information programs (e.g., brochures, or online or on-site courses) may be an effective means.
  2. Rebates for A+++-labelled refrigerators are an effective measure to boost the adoption of A+++-labelled refrigerators in all countries (except the UK)
    but: providing a rebate for energy-efficient refrigerators may be regressive; rebates could be offered to low-income households only.
    It is more efficient to focus rebates on low-income groups. The cost for rebates is lower per saved kWh if rebates are directed to lowincome households only than for rebates directed to all income groups. From a public spending perspective it is therefore more efficient to target low income households directly (this limits e.g. freerider effects).
  3. Promotion of smart thermostats (i.e. a fairly new technology) should be coupled with external advise/recommendations, ideally by experts.
  4. More trust in energy providers than in governments. Respondents react more positively to rebates if they are offered by an energy provider rather than the government.
  5. Governments can build support for future measures by introducing financial support before the measures take effect. Results on trust in government, experience with rebates for energy-efficient investments and green identity point to where policy-makers might focus in building support for future energy efficiency measures, for example, by introducing financial support measures in advance of more coercive or costly measures.

Further reading from the library